SaaS businesses leverage Facebook Ads as a critical top-of-funnel mechanism, deploying sophisticated strategies tailored for lead generation rather than immediate transactional sales. These campaigns often rely heavily on granular audience targeting, focusing on specific job roles, professional interests, and lookalike audiences based on high-value customer profiles to ensure B2B relevance within the B2C platform. The creative content typically emphasizes solving common industry pain points, offering educational resources like webinars or guides as lead magnets, or directly promoting free trial sign-ups or demo requests. Success for SaaS Facebook Ads is rigorously tracked not by simple click-through rates, but by the Cost Per Acquisition (CPA) for a qualified trial or demo, a metric that must continuously justify the high expected Lifetime Value (LTV) of a successfully onboarded subscriber.