One of the most important tech-retail product companies in the world, with a business turnover exceeding USD 3.2 billion, the company stands as one of the largest cross-channel retailers in Germany. It develops a business model unmatched around the world, competing with major global players like Lidl, Starbucks, and McDonald's.
The company gathers crucial insights into long-term societal developments and their impact on consumer shopping habits. This approach enables it to quickly adapt to the evolving preferences and needs of its customers, respond to lifestyle shifts, and meet their expectations for modern technology.